Plan before play
Content calendars and repeatable formats created room for fast match-day decisions.
Kadamba · Social media
A social desk that could move at match speed.
Strategy, live execution, and team coordination across cricket properties including USA Cricket, CPL, and GT20.
React in real time
The feed needed the judgement to publish while the moment still mattered.
Coordinate the room
Clear roles and fast handoffs kept strategy, design, copy, and publishing aligned.
